Winter Texan Times
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Phone (956) 580-7800

Fax (956) 585-2304

1217 N. Conway

Mission, TX 78572

P.O. Box 399

Mission, TX 78573

Winter Texan Times Media Kit

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Winter Texan Times

The Winter Texan Times is the Valley's leading newspaper in reaching the Winter Texan market. Published every other week from the end of October through December, weekly in January, February and March, the special features and editorial content of our publication keep each issue in the hands of our readers until the next issue is printed. This allows advertisers the enhanced benefit of placing only one ad in a one or two-week period, yet receiving almost daily visibility with our readership and increasing customer contact by advertising weekly during the peak of the season.

The "Parks Calendar" is the Winter Texans' primary source for daily activities. "News from the Parks" offers a human interest element as they keep track of wedding anniversaries and other personal events in the lives of fellow Winter Texans. The "Reunions" feature is their way to meet with others from their home state or county. Our editorial content largely focuses on special events and activities for Winter Texans to see and do during each season's stay. Additionally, Winter Texans often tell us they like our paper because of "all the ads," a ready resource on where to go for anything from dining out to medical services.

The Winter Texan Times circulation reaches approximately 25,000 at peak of season. This translates to roughly over 50,000 readers. Distributed free of charge to over 200 Winter Texan subdivisions and RV and mobile home parks from Mission to South Padre Island, this publication is the first one they pick up and the last one they put down. The Winter Texan Times gives our advertisers the advantage of knowing they are "there" (in the Winter Texans hands) when this very busy, active population has the time to see them. No questions about which TV channel or radio station to advertise with, or at what time. Many of our readers even carry the Winter Texan Times with them in the car, to refer to again and again.

A stable, viable market, Winter Texans bring $600 million dollars in revenue while they are in the Valley. (Source: UT - Pan American University Center for Tourism Research). This is definitely the market to focus on from October through March.

No other advertising vehicle offers the depth of coverage to the Winter Texan market than the Winter Texan Times. Publishing since 1987, we are proud of the service we have provided to both reader and advertiser. Our continued increase in popularity among Winter Texans and advertisers reaffirms this for us year after year.

Delivered Bi-Weekly during October and November
Weekly during December, January, February and March

Published by Times Media Group, Inc. in Mission, Texas
founded 1987.

The Winter Texan Times is distributed free of charge to Mobile Home and RV Parks Valleywide, from Mission to Brownsville including:

Mission - McAllen - Pharr - San Juan - Alamo

Edinburg - Donna - Weslaco - Mercedes

La Feria - Harlingen - San Benito

Los Fresnos - Port Isabel

South Padre Island

Brownsville

Circulation at peak of season is approximately 25,000 copies.

Editorial Content

• Parks Calendar - Listing a wide variety of Winter Texan activities including dances, bingos, jam sessions, pancake breakfasts and more!
• Entertainment News for Winter Texans including information on concerts, shows, plays and special events.
• News about mobile home and RV park activities and events.
• Coverage of special events of interest to Winter Texans, such as the Texas Citrus Fiesta, Charro Days, All Valley RV Show, RGV Livestock Show, and much more!
• News relating to Medicare and Social Security
• Information on Texas laws which affect visitors and temporary residents (plus periodic information from the Texas Attorney General relating to frauds, etc. aimed at retirees and the elderly)

The BEST Winter Texan Newspaper In The Valley!

Publication Date	Ad Copy Deadline
October 22	October 14
November 5	October 28
November 19	November 11
December 3	November 25
December 10	December 2
December 17	December 9
December 23	December 16
December 31	December 23
January 7	December 31
January 14	January 7
January 21	January 14
January 28	January 21
February 4	January 28
February 11	February 4
February 18	February 11
February 25	February 18
March 4	February 25
March 11	March 4
March 18	March11
March 25	March 18

Increase your Winter Texan Business this season - Call Us!