Sunday, March 25, 2018
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20171130 Bell Ringers 7327It’s that time again when shoppers will be greeted by the sound of The Salvation Army bells ringing at stores throughout the RGV. The Red Kettle Campaign is The Salvation Army’s major fundraising event of the year and all proceeds support year-round programs and emergency assistance benefitting those in need in our community.

Believe it or not The Salvation Army red kettles were once hailed as “the newest and most novel device for collecting money” way back in 1898 by the New York World newspaper. The first sighting of The Salvation Army kettle was in 1891, when a young Salvation Army Captain in San Francisco was looking for a way to fund a community Christmas dinner for the area’s poor. He remembered as a sailor seeing a large pot on the dock in Liverpool, England, where passersby would drop charitable donations. Captain McFee secured a large red pot, positioned it so all those going to and from the ferryboats could see it, and launched a tradition that has since spread throughout the world.

“Public contributions to the Red Kettle Campaign enable The Salvation Army to deliver emergency assistance and support to individuals and families who come to us in crisis, often at the very worst times of their life,” said Captain Stephen Correira, commanding officer of The Salvation Army Hidalgo County. “You’ll see our red kettles and bell ringers stationed outside your favorite stores and local businesses Monday-Saturday from mid-November until Christmas Eve. With more individuals and families coming to us for help than ever before, please don’t forget to give to The Salvation Army red kettles this season.”

20171130 Bell Ringers 7175 1All money raised through the Red Kettle Campaign – which kicked off during the half time show at the Dallas Cowboys Thanksgiving Day game – remains in the community where it is collected. In 2016 The Salvation Army in Hidalgo County raised $197,000 in kettles and this year has a goal of $200,000.

Volunteers are needed throughout December to help ring bells. If you, your RV park, family, or church group are interested in signing up to ring a bell, or would like more information about The Salvation Army, please call Norma at 956-682-1468 or visit them at 1600 N. 23rd Street, McAllen.

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