Thursday, June 21, 2018
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South Texas Tourism is making plans to market the Rio Grande Valley to attract more Winter Texans. One of the tools they are developing for their marketing campaign will be a collection of short one-minute videos created by Winter Texans featuring activities and events Winter Texans enjoy while in the Rio Grande Valley. They are inviting Winter Texans to submit 45- to 60-second videos in their “Life in the Rio” video contest. The videos can be taken using a cell phone and emailed to South Texas Tourism.

First prize for the winning video will be $200. Second and third place winners will receive a Happy Senior gift basket. The deadline for submissions is Feb. 22 at 5 p.m. The winners will be announced in the Winter Texan Times on March 17. Videos will be judged by the South Texas Tourism board. Participants can enter as many videos as they wish from different events or locations. Each video should identify the city and location they are filming and tell why the person creating the Valley loves the Rio Grande Valley.

Winners will be notified by e-mail and will have 10 days to claim their prizes.

Join in the fun and help South Texas Tourism convince friends and neighbors back home the Rio Grande Valley is the place to spend the winter.

While the purpose of this video is to showcase the Rio Grande Valley, submissions may include clips of Winter Texans just having fun at park activities, on the golf course, or wherever you are.

There are lots of opportunities to pull out those cell phones and shoot a short video for the contest. Here are a few ideas.

Two good events to shoot this week are the Texas Citrus Fiesta Fun Fair and the Parade of Oranges on Saturday in Mission. As an example, if you were shooting a short video of the Texas Citrus Fiesta, you could say something like this: “Here I am in sunny South Texas watching a fascinating parade while my neighbors back home are digging out of the snow.”

Another option is the Rio Grande Valley Quilt Guild Show at South Padre Island. But be sure to ask permission before filming any of the quilts. Those who travel to South Padre Island might want to take a shot or two of the beach or the birds along the coast and talk about how many birds winter here too.

Not attending either event? Try a field trip to the zoo, go on a historical walk in Brownsville, or take some nice shots at the golf course. There are endless opportunities to make short videos of Winter Texans having fun.

Videos cannot include any business logos. All Winter Texans over age 55 are eligible to win.

By submitting a video you are authorizing South Texas Tourism to use your video for publicity purposes. Once the video is completed, email it to southtexastourism@gmail.com. Submit entries with the name of person filming, physical address, email address and phone number. For more information got to SouthTexasTourism.com.

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