13 WINTER TEXAN TIMES www.wintertexantimes.com OCTOBER 21, 2026 BUSINESS GUIDE www.wintertexantimes.com Promote Your Business Call (956) 580-7800 or Email ADVERTISE WITH US ads@WinterTexanTimes.com became a saying in the office when things were being finalized and proofed before sending it off to the press. This came about when an image of a chicken fell off someone’s ad and landed where it shouldn’t have been – and it got published that way. So before sending it off to the press, we would say ‘Check for any chickens’ just to make sure we took a closer look at those fine details. I remember taking clip art out of a book, making a copy of it, and then using the copier to either make it bigger or smaller, to get exactly what we needed for an ad. There was a lot of resizing and finessing in those tasks. We would cut up the printed-out stories, send them through the hot wax machine, and then put it on the grid sheet. Measure lines, even things out where needed, and make RAMBLINGS From pg. 1 y e e h s - - - w - - d s t g s - , - s o . s - g e highlighting the remarkable range of music written for wind ensembles and concert bands. “We are proud to continue this tradition of bringing outstanding live music to our community,” said Roger Olivarez, Music Director of the McAllen Wind Ensemble. “Every season gives us another opportunity to bring musicians and audiences together, introduce our community to great music, and create memorable experiences through live performance.” A New Season, A Continuing Tradition For more than 50 years, the McAllen Wind Ensemble has served as an important part of the Rio Grande Valley’s performing arts community. What began in 1974 has grown into a longstanding musical tradition supported by dedicated musicians, volunteers, community partners, sponsors, and audiences throughout South Texas. The ensemble’s continued presence reflects the enduring value of live music and the important role the arts play in bringing communities together. From traditional wind band repertoire to contemporary works and themed programs, the McAllen Wind Ensemble continues to explore the breadth of the art form while creating performances that welcome longtime supporters and new audiences alike. About The McAllen Wind Ensemble Founded in 1974, the McAllen Wind Ensemble has been a cornerstone of musical excellence in the Rio Grande Valley for more than five decades. Under the direction of Music Director Roger Olivarez, the ensemble brings together dedicated musicians from throughout the region to perform a diverse selection of wind band literature and themed programs. The ensemble is committed to enriching the cultural life of South Texas through outstanding musical performances, community engagement, and opportunities for musicians to share their talents with audiences throughout the Rio Grande Valley. The McAllen Wind Ensemble is supported by the City of McAllen, the McAllen Performing and Cultural Arts Foundation and its entire community of patrons, sponsors, volunteers, musicians, and supporters. For concert information, updates, and opportunities to support the ensemble, visit www.mcallenwindensemble.org sure things fit just right. This is when we would decide if a paragraph needed to be left out, if there needed to be some extra editing, or anything else to make sure the story got published. Oh…. And don’t forget about the dark room. Developing our own photos for print, again trying to get the exact size needed – there was some math involved. It’s amazing the progress that has been made in graphic design that what a team of four or more did 30 years ago, can now be done by one person. Everything is on the computer now. From photos, to stories, to artwork, everything can be found online, in a program, or with software. Formatting is a breeze. You don’t have to reprint something if you accidentally cut it wrong, or your hand slips. It’s a quick cut and paste, insert this or that, and wham – you have a masterpiece. Okay, it isn’t that easy, but it is definitely faster than it used to be. As we go about this season, we would like to celebrate our 40 years, by sharing your 40 years in the Valley. We want to see how long you have been coming to Valley or know how long your park has been seeing Winter Texans. Share your times with us, share your photos from back then. If you have been coming here for more than 20 years, we want to know, we want to know what you enjoyed back then, and what keeps you coming. Send your items to us at news@wintertexantimes.com.
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