Winter Texan Times Media Kit
Winter Texan Times
The Winter Texan Times is the Valley's leading newspaper in reaching the Winter Texan market. Published from the end of October through March, the special features and editorial content of our publication keep each issue in the hands of our readers until the next issue is printed. This allows advertisers the enhanced benefit of placing only one ad in a one week period, yet receiving almost daily visibility with our readership and increasing customer contact by advertising weekly during the winter season.
The "Parks Calendar" is the Winter Texans' primary source for daily activities. "News from the Parks" offers a human interest element as they keep track of wedding anniversaries and other personal events in the lives of fellow Winter Texans. The "Reunions" feature is their way to meet with others from their home state or county. Our editorial content largely focuses on special events and activities for Winter Texans to see and do during each season's stay. Additionally, Winter Texans often tell us they like our paper because of "all the ads," a ready resource on where to go for anything from dining out to medical services.
The Winter Texan Times circulation reaches approximately 25,000 at peak of season. This translates to roughly over 50,000 readers. Distributed free of charge to over 200 Winter Texan subdivisions and RV and mobile home parks from Mission to South Padre Island, this publication is the first one they pick up and the last one they put down. The Winter Texan Times gives our advertisers the advantage of knowing they are "there" (in the Winter Texans hands) when this very busy, active population has the time to see them. No questions about which TV channel or radio station to advertise with, or at what time. Many of our readers even carry the Winter Texan Times with them in the car, to refer to again and again.
A stable, viable market, Winter Texans bring $800 million dollars in revenue while they are in the Valley. (Source: UT - Pan American University Center for Tourism Research). This is definitely the market to focus on from October through March.
No other advertising vehicle offers the depth of coverage to the Winter Texan market than the Winter Texan Times. Publishing since 1987, we are proud of the service we have provided to both reader and advertiser. Our continued increase in popularity among Winter Texans and advertisers reaffirms this for us year after year.
Delivered Bi-Weekly during October and November
Weekly during December, January, February and March
The Winter Texan Times is distributed free of charge to Mobile Home and RV Parks Valleywide, from Mission to Brownsville including: Mission - McAllen - Pharr - San Juan - Alamo - Edinburg - Donna - Weslaco - Mercedes - La Feria - Harlingen - San Benito - Los Fresnos - Port Isabel - South Padre Island - Brownsville
Circulation at peak of season is approximately 25,000 copies.
* Parks Calendar - Listing a wide variety of Winter Texan activities including dances, bingos, jam sessions, pancake breakfasts and more!
* Entertainment News for Winter Texans including information on concerts, shows, plays and special events.
* News about mobile home and RV park activities and events.
* Coverage of special events of interest to Winter Texans, such as the Texas Citrus Fiesta, Charro Days, All Valley RV Show, RGV Livestock Show, and much more!
* News relating to Medicare and Social Security
* Information on Texas laws which affect visitors and temporary residents (plus periodic information from the Texas Attorney General relating to frauds, etc. aimed at retirees and the elderly)
The BEST Winter Texan Newspaper In The Valley!
2014 - 2015 Publication Schedule
|Publication Date||Ad Copy Deadline|
|October 23 (Welcome Back!)||October 15|
|November 6||October 29|
|November 13 (Golf Issue)||November 5|
|November 20||November 12|
|November 26*||November 19|
|December 4||November 24|
|December 11||December 3|
|December 18 (Christmas Greetings)||December 10|
|January 1** (New Years Greetings)||December 17|
|January 8||December 29|
|January 15||January 7|
|January 22 (Texas Citrus Fiesta Edition)||January 14|
|January 29||January 21|
|February 5||January 28|
|February 12||February 4|
|February 19||February 11|
|February 26||February 18|
|March 5 (WT Appreciation Edition)||February 25|
|March 12||March 4|
|March 19||March 11|
|March 26||March 18|
|*This issue will be delivered on Wednesday
**We will not publish a paper the week of Christmas
Increase your Winter Texan Business this season - Call Us!
E-Mail Winter Texan TIMES
Phone (956) 580-7800
Fax (956) 585-2304
For More Information Contact:
Upper-Valley - Norma Reyes (La Joya, Mission, McAllen, Hidalgo, Edinburg, Pharr, San Juan & Alamo),
Lower-Valley - Marie Sanchez (Donna, Weslaco, Mercedes, La Feria, Harlingen, San Benito, Los Fresnos, Brownsville, Port Isabel, & South Padre Island), or
General advertising questions - firstname.lastname@example.org.
1217 N. Conway
Mission, TX 78572
P.O. Box 399
Mission, TX 78573