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Winter Texan Times Media Kit

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Winter Texan Times

The Winter Texan Times is the Valley's leading newspaper in reaching the Winter Texan market. Published from mid October through March, the special features and editorial content of our publication keep each issue in the hands of our readers until the next issue is printed. This allows advertisers the enhanced benefit of placing only one ad in a one week period, yet receiving almost daily visibility with our readership and increasing customer contact by advertising weekly during the winter season.

The "Parks Calendar" is the Winter Texans' primary source for daily activities. "News from the Parks" offers a human interest element as they keep track of wedding anniversaries and other personal events in the lives of fellow Winter Texans. The "Reunions" feature is their way to meet with others from their home state or county. Our editorial content largely focuses on special events and activities for Winter Texans to see and do during each season's stay. Additionally, Winter Texans often tell us they like our paper because of "all the ads," a ready resource on where to go for anything from dining out to medical services.

The Winter Texan Times circulation reaches approximately 25,000 at peak of season. This translates to roughly over 50,000 readers. Distributed free of charge to over 200 Winter Texan subdivisions and RV and mobile home parks from Mission to South Padre Island, this publication is the first one they pick up and the last one they put down. The Winter Texan Times gives our advertisers the advantage of knowing they are "there" (in the Winter Texans hands) when this very busy, active population has the time to see them. No questions about which TV channel or radio station to advertise with, or at what time. Many of our readers even carry the Winter Texan Times with them in the car, to refer to again and again.

A stable, viable market, Winter Texans bring $800 million dollars in revenue while they are in the Valley. (Source: UT - Pan American University Center for Tourism Research). This is definitely the market to focus on from October through March.

No other advertising vehicle offers the depth of coverage to the Winter Texan market than the Winter Texan Times. Publishing since 1987, we are proud of the service we have provided to both reader and advertiser. Our continued increase in popularity among Winter Texans and advertisers reaffirms this for us year after year.

Delivered weekly mid October through end of March

WTTMapPublished by Times Media Group, Inc. in Mission, Texas - founded 1987.

The Winter Texan Times is distributed free of charge to Mobile Home and RV Parks Valleywide, from Mission to Brownsville including: Mission - McAllen - Pharr - San Juan - Alamo - Edinburg - Donna - Weslaco - Mercedes - La Feria - Harlingen - San Benito - Los Fresnos - Port Isabel - South Padre Island - Brownsville

Circulation at peak of season is approximately 25,000 copies.

Editorial Content

* Parks Calendar - Listing a wide variety of Winter Texan activities including dances, bingos, jam sessions, pancake breakfasts and more!
* Entertainment News for Winter Texans including information on concerts, shows, plays and special events.
* News about mobile home and RV park activities and events.
* Coverage of special events of interest to Winter Texans, such as the Texas Citrus Fiesta, Charro Days, All Valley RV Show, RGV Livestock Show, and much more!
* News relating to Medicare and Social Security
* Information on Texas laws which affect visitors and temporary residents (plus periodic information from the Texas Attorney General relating to frauds, etc. aimed at retirees and the elderly)

The BEST Winter Texan Newspaper In The Valley!

2020 - 2021 Publication Schedule

Publication Date Ad Copy Deadline
October 21, 2020 October 14, 2020
November 4, 2020 October 28, 2020
November 18, 2020 November 11, 2020
December 2, 2020 * November 23, 2020 *
December 9, 2020 December 2, 2020
December 16, 2020 December 9, 2020
December 23, 2020 December 16, 2020
December 30, 2020 * December 21, 2020 *
January 6, 2021 * December 28, 2020 *
January 13, 2021 January 6, 2021
January 20, 2021 January 13, 2021
January 27, 2021 January 20, 2021
February 3, 2021 January 27, 2021
February 10, 2021 February 3, 2021
February 17, 2021 February 10, 2021
February 24, 2021 February 17, 2021
March 3, 2021 February 24, 2021
March 10, 2021 March 3, 2021
March 17, 2021 March 10, 2021
March 24, 2021 March 17, 2021
March 31, 2021 March 24, 2021
*Early Ad Deadline

 

SPECIAL ISSUES
Welcome Home Winter Texans! Edition October 21, 2020
Thanksgiving Edition November 18, 2020
Winter Golf Edition December 16, 2020
Christmas Edition  December 23, 2020
Valentine's Edition February 10, 2021
Valley Star Awards Edition February 24, 2021
Take Home Edition March 17, 2021
Spring Golf Edition March 24, 2021
Thank You Winter Texans! Edition March 31, 2021

 

Increase your Winter Texan Business this season - Call Us!

 

E-Mail Winter Texan TIMES
Phone (956) 580-7800
Fax (956) 580-7898

General advertising questions - ads@wintertexantimes.com.
1217 N. Conway
Mission, TX 78572

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