Gladys Porter Zoo implements new pricing
The Gladys Porter Zoo has implemented a new dynamic pricing model. Zoo admission prices will now vary through July, depending upon the day of the week. This dynamic model is currently used nationwide at various attractions and is intended to encourage visitorship from Monday through Thursday when the attraction is generally less crowded. At the same time, the slightly higher cost to attend the Zoo provides an inflation-based increase in income at the front gate. Since 90 percent of the Zoo’s operating income is derived from admission sales, this adjustment is needed to maintain a world-class facility, purchase nutritious food for the Zoo’s 1,600 inhabitants, and retain top-notch experts by paying competitive wages.