Breast cancer remains one of the most commonly diagnosed cancers among women in the United States and is a leading cause of cancer-related deaths.

An estimated 321,910 women in the U.S. will be diagnosed with invasive breast cancer this year, according to the American Cancer Society, and more than 42,000 are expected to lose their lives to the disease.

While those numbers remain concerning, early detection significantly improves outcomes, underscoring the importance of routine screenings, education and access to care.

To launch its annual Think Pink initiative, STHS will host its sixth annual Think Pink Parade on Saturday, October 3, 2026, at STHS McAllen.

The event will bring together breast cancer survivors, supporters, healthcare professionals, first responders, local organizations and community members in a colorful celebration of hope, resilience and awareness.

Known for its sea of pink-themed vehicles, the parade will once again transform the hospital campus into a vibrant display of encouragement and solidarity for those currently undergoing treatment, those who have overcome the disease and the loved ones remembered during Breast Cancer Awareness Month.

Community members are invited to decorate their cars, trucks, motorcycles and emergency vehicles in shades of pink and participate in the parade route through the hospital's main parking lot. Onsite vehicle decorating will take place from 8 to 9:30 a.m., with the parade beginning at 10 a.m.

Awards will be presented to the top entries in several categories, including First Responders, Community/Car Club and STHS Staff. Participation is free and open to the public.

Following the parade, attendees can enjoy a special program featuring inspiring stories from local breast cancer survivors. Community organizations and STHS departments will also provide educational resources, information about available services and complimentary health screenings.