Celebrate the Magic of the Season at the South Pole Illuminated Festival
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- Published: Wednesday, 26 November 2025 09:00
Celebrate the season’s most magical holiday light experience. Experience the magic of the holidays like never before – where twinkling lights, towering lanterns, and joyful moments come together to celebrate the season. Step into McAllen’s most dazzling tradition and make memories that shine all winter long.
The South Pole Illuminated Festival, presented by H-E-B Helping Here, brings the community together to celebrate the joy of Christmas with spectacular lights, festive entertainment, and exciting new attractions for 2025.
The festival’s signature Tree Lighting Ceremony on Friday will once again mark the start of the holiday season in McAllen, officially transforming the city into the South Pole of Texas.
Read more: Celebrate the Magic of the Season at the South Pole Illuminated Festival
The beautifully decorated cottages that adorn Dean Porter Park in Brownsville every holiday season are back. They have been preparing the park for the last few weeks for the 16th season of its Holiday Village in Brownsville. The Holiday Village officially opens on November 24. Each year one or two new ones might be added, so you never know what you might see. Currently there are over 30 fully decorated cottages lining the sidewalks at the park.
The City of Port Isabel will kick off the 2025 holiday season with their 17th Annual Christmas Tree Lighting and Hometown Christmas Holiday Parade on Saturday, December 6. The community celebration will be held in the heart of coastal Port Isabel.
McAllen Community Concert Association is featuring six great concerts this season. The first concert will be held on Thursday, November 20 with C Street Brass.
The McAllen Performing Arts Center is thrilled to announce the exciting 2025-2026 Broadway in the Rio Grande Valley. The season started in September with The Addams Family. There are four remaining shows for the season.
